Change and Value Orientation

When market events and global dynamics mean that corporate strategies need to be adapted to current circumstances, companies are challenged to let go of existing value codes and create a new direction. By understanding the purpose of change and the underlying need for change, the integration of individual needs and expectations of those involved can create an attitude that gives the transformation power and impact.

Since attitude and behavioral change are long-term processes, recognizing the meaning of change is essential to aligning new values and visions that make cultural change effective and sustainable. My work with organizations is often about shaping change and making values tangible.